What 6 Features Your Website Should Have in Your Custom Web Development October 10, 2022 | Blog

A majority of people search online for information. It is, therefore, crucial that your business has a robust online presence. This is the best way to build your brand and connect with potential clients. You have two options when building a website: custom web development services or ready-made templates like Squarespace and Wix.


Although templates are cheaper, they can have severe limitations limiting your ability to use your website’s full potential. You’ll enjoy several benefits by choosing a custom web application development solution to help you grow your company.


What is Custom web Development?


There are two things to consider when building a website.



Website design is the style and layout you choose for your website. It includes images, text, forms, and CTA buttons. Custom web design creates a coherent structure that conveys your brand and message in a way that is attractive to your audience. Your website design is often the first thing people see when visiting your site. It has a significant impact on how users experience it. This is why it’s so important to do this right.


Web development is the foundation of the entire process. It includes the functional elements that affect how your website functions and is built. These “behind-the scenes” elements control the speed at which your website loads, processes ecommerce transactions, and downloads digital documents. Your website’s development is crucial to its success.


Custom web development, as the name suggests, involves using programming code specifically tailored to your website’s needs. This allows you to have more control over the design and construction of your website than with a template website builder. You will need to hire an expert web development firm to build your website. This will increase your initial cost, but it will provide tremendous benefits over the life of your website.


Why Should I Choose Custom Web Development Services?

web development features

Custom web development is a way to create a website that meets your specific business goals. You will see an improvement in website performance.


  • More Search Engine results
  • Longer user session times
  • Improved customer experience
  • Profits and conversions increase


These are the benefits of custom website development services.

Key Custom Web Development Features Tailored to Your Business


You are limited by the functionality and themes that come with the website builder templates. This limits your ability to modify your website’s design and structural elements. Your website will appear very similar to many other websites with the same theme. Your site’s architecture might not be ideal for your business.


Your website can be built to your specifications with custom solutions. You have no restrictions on the design or organization of its structural elements. Your website will have a distinctive look and feel. You can also customize your navigation to meet the needs of your visitors. Third-party integrations can be created, as well as dynamic ecommerce pages. Fillable forms can also be designed to provide the information you require. You can customize your website to deliver the desired results, engage your customers and grow your business.


Well-Designed and Functional


Your website should reflect your company, products, and services, as well as your brand. Your site must look professional, polished, and appealing. White space, clean layouts, and high-quality graphic designs are vital for your message to shine.


It is equally essential that the site works correctly, quickly, and as expected. You should adhere to web standards. Proofread thoroughly and regularly test for speed or functionality issues. Because a page could be a potential customer’s first or last impression, it should be functional and fast. Users frustrated by slow or poorly designed pages will be discouraged and may leave the site.

Faster Loading Time


Website builders modules are equipped with functionality that can be applied to all websites built on the platform. This is to meet the diverse needs of their users. Although you might need some functionality for your website, likely, you won’t be able to use all of the features. This unnecessarily complicated website structure can cause slow speeds and increased load times.


Website loading times are crucial to your website’s success. They can also impact the conversion rate of visitors into customers. A web page should load in 3 seconds. If your website experiences a slow loading, it can negatively impact performance in the following ways.


  • 25% of visitors leave a website that takes longer than 4 seconds to load.
  • Poor performance websites, such as slow loading times, will be avoided by 46% of users.
  • A 1-second delay in loading causes a 16% drop in customer satisfaction.


This site speed problem can be eliminated by custom software development. It includes only the functionality that your website needs. The flexibility to select the functional components that best suit your business and users will reduce the amount of bloating associated with website builders’ modules. You will enjoy a faster loading speed for your pages, making it easier to improve your digital presence and convert customers.


Site Security


Your site’s design can impact your website’s security. Your website security is critical, mainly if your site collects personal data from customers. Google now warns users when they fill out forms on pages that don’t have SSL security technology.


Using a website-building platform makes your site more susceptible to security breaches. It is possible for any website hosted on the forum, including yours, to be compromised if it is breached. Many website builders host thousands of sites on their platform, which poses a severe security threat.



Your website’s security is maintained by custom web development.


  • To keep your data secure, advanced coding techniques are used.
  • SSL security technology will be used to build your website
  • It is more challenging to commit a breach if you use proprietary source code.
  • Your website will be protected in a safer environment than if you use a website builder platform.
  • Security measures are enhanced by custom workflows that can be used for multiple participants, strict access rights, and complex authentication methods.


These techniques significantly lower your chance of a breach, which can not only affect the performance of the website but also erode the trust of your customers.


Greater Scalability and Flexibility


Over time, your business will change and grow. Your new website’s functionality may be sufficient to meet your current needs. Still, it might not be able to cope with the changes and growth that your business will experience in the future. It is crucial that your website can adapt to your changing business requirements.


Website builders can’t be scaled or modified. You are limited to the functionality you have now for the life of your website. This limits the website’s ability to adapt to changing needs and audiences. These limitations will eventually be outgrown, and you’ll have to create a new website to reflect the growth.


You can build a flexible website to meet your changing needs. Your web developer company will make all adjustments necessary to your website as they occur, so your website can grow with your business. Your web application development company can adjust ecommerce functionality and accommodate a more extensive traffic volume. This will significantly increase the life expectancy of your website.


More Optimized Customer Journey


Your website should be designed to align with your customer journey. Your website should be prepared to minimize the time it takes for visitors to convert into customers. Visitors can lose interest if there are too many steps in this process.


The functionality of a website builder is limited. You may have a complicated customer journey which reduces conversion rates. You can streamline your customer journey with custom web development and eliminate unnecessary steps. This will increase your conversion rates and help you grow your business.


Improved Business Function Automation


You can also optimize your business functions with custom application development services, which will improve your ability to do a variety of actions, including:


  • Capture potential leads in an easy-to-export format to your CRM
  • Integrate other software applications with your website
  • You can manage customer data obtained through user engagement on your website


These essential functions are often more complex with website builders. Custom web development can streamline your operations, reduce the time needed to organize customer data, improve efficiency, and increase the productivity of your sales team.

CIS Offers Custom Web and App development Services


CIS is the leading custom web development company that offers robust mobile app and web development solutions that meet the needs of each business. The company’s agile web development methodology will ensure that your new website is designed to support your business environment, allow for growth over time, and deliver an exceptional digital experience.


CIS’s web developers have extensive experience building websites supporting many industries and types of businesses. These skills and versatility will ensure your success from the first day of your new website launch. CIS can help with any of your needs, including:


  • Custom apps development
  • E-Commerce development
  • A simple and user-friendly website architecture
  • Provides an accessible content management platform for adding new content over time


CIS’s custom development solution will provide you with many benefits, including:


  • Optimized SEO Results
  • Visitors are more engaged
  • Increased navigational skills
  • Increased sales and better lead generation
  • Increased communication of your brand
  • Better overall user experience
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