Looking for the best eCommerce platform to expand your business? Shopify is one of the fastest-growing eCommerce platforms in today’s market. Even the stats show the prime reason why it is famous. Moreover, Shopify has made its name in the industry as the most trustable, reliable, and secure eCommerce platform. Also, it allows the merchants to focus on the business instead of fiddling around the technology and security concerns. Shopify has its level such as Basic Shopify, Advanced Shopify, and Shopify Plus. Many merchants find it confusing whether they should go with Shopify or Shopify Plus. Perhaps, every eCommerce development company uses Shopify and Shopify plus according to the size of the business.
Shopify is a platform that handles all the upkeep, troubleshooting, security, and hosting nature. But when your Shopify store grows, the needs become more complex. For this, every merchant requires a powerful platform that can support them on their journey. The platform has more functionality and customization options than the regular Shopify. So, in this blog, we will discuss Shopify and Shopify Plus. Also, we will showcase how Shopify Plus is better for large-sized businesses.
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What is Shopify Plus?
Shopify Plus is the new eCommerce platform launched by Shopify in 2014. It has all the up-to-date features that extend the scalability and effectiveness and provide support to meet the needs of the corporates and enterprises. The merchants who use Shopify Plus can enjoy the features like more customization of the layout and avail of eCommerce features.
Difference Between Shopify And Shopify Plus
How do you know which Shopify platform is best for your business? What distinguishes Shopify Plus from the competition? From small businesses to large, Shopify merchants of all sizes may benefit from having beautiful storefronts without breaking a sweat. So, what exactly are the advantages you get when you get custom eCommerce website development with Shopify?
Design Flexibility
We know that Shopify and Shopify Plus offer more than 100 themes to work when the merchant has to create their eCommerce store. Moreover, there are ten free themes and 59 premium themes which cost between $140 and 180. Also, the themes are available in several languages. For example, if you want to set up an online store for a target audience for a specific country, you can do that. With Shopify editor, you can do the basic customization of the design. You can even decide which product you want to display and divide them into categories. In fact, to make changes in the theme, you will require a bit of coding knowledge. The liquid is where you can write lines of code to make changes to the theme.
On the other hand, Shopify Plus is enterprise-level which means you must have an online store. In it, you get a launch manager who will make sure your website gets integrated with Shopify. Moreover, it will help you in writing the code lines and implementing them on your theme.
Customize Checkout Page
Shopify Plus also allows you to customize your checkout options to make your e-commerce experience more personal. In fact, you may change delivery methods, custom fields, and payment options using the Script Editor, which provides you granular flexibility. With Shopify, you’ll need third-party apps to tailor your checkout experience. So, you will need to contact an eCommerce development company to install them.
Analytics
Shopify has its own built-in analytics dashboard. You may examine an overview of your online store’s sales and custom reports from this page. There’s even a live display that shows you data minute by minute. It provides 99 percent of eCommerce businesses with all of the data they require.
On the other hand, Shopify Plus takes it a step further. Shopify Plus collaborates with industry-leading analytics firms like Glew and Looker to provide you with the most up-to-date, expert data and insight. Also, this provides the eCommerce behemoth with the detailed information needed to make essential business decisions in a flash.
Access to Shopify’s advanced native apps
Shopify Plus users get access to some exclusive Shopify apps (designed for high-growth merchants) that primary Shopify customers don’t have:
- Shopify Flow: Shopify is a platform that allows you to sell your products online. Flow is an e-commerce automation software that lets you take back control of your time so you can focus on developing your business. It’s simple to automate operations and ideas in your store and across your apps with Flow.
- Launchpad is a scheduling tool that runs inside your Shopify admin and allows you to plan product visibility, Shopify Scripts, themes, discounts, and more with a set start and stop time.
- Script Editor: Shopify Scripts are Ruby-based customizations that let you create unique consumer experiences. You can add custom logic and customize the user experience during a customer’s checkout journey by using line item, shipping, and payment scripts.
Store Cloning and Multi-channel Selling
Do you know that when every shopify development agency performs custom eCommerce website development, additional features are added to the online store? Moreover, if it is on the Shopify Plus platform, the merchants get an option to create nine store clones. With it, the business owner can support their business with international trade. Also, the store owners can operate the eCommerce store with different currencies. Even the clones are translated into various languages.
Separate Wholesale Channel
It is a plus point for Shopify Plus because Shopify does not provide a wholesale channel to its merchants. Shopify Plus allows you to access the wholesale channel further, creating your separate, password-protected wholesale store. In fact, with this feature, the merchants can offer the same products to wholesale buyers at competitive prices. Moreover, you can also list wholesale-only products or services.
Conclusion
Hence, Shopify and Shopify Plus offer similar offerings when it comes to essential eCommerce functionalities and analytics. Indeed, there is an underlying difference between Shopify Plus and Shopify. Shopify Plus gives more versatility with advanced features and enhanced support options with greater access to code-level customizations. So, if you are new to online eCommerce, the standard plan of Shopify is suitable for your business. Shopify is useful for small businesses. And Shopify Plus helps the merchants and shopify development agency with high-velocity sales and lots of potential for year-on-year growth.