Mobile App Development Cost in 2023: A Complete Guide for Entrepreneurs

January 2, 2023 | Blog
Are you planning to create an app but need to know how much it will cost? It takes work to determine the app development cost. Startups have attempted to estimate the app development cost to assist entrepreneurs.   This article will cover all important points and factors that affect the price of an app. We can help you create a high-quality, budget-friendly app.   Two questions are most important to you: How much does it cost for an app to be built? What are the pricing factors?   The cost of developing an app depends on its development and hourly rate. This varies depending on where you live and how complex your app is. Price can also vary depending on your skills, the work scope, and the app type.   Mobile App Development

Mobile App Development Process to Get Started

  You must follow the steps below to build a great app for your company.  

Target Market Research

  Research is essential when developing apps for your business. This will give you a better understanding of market dynamics, consumer interactions with brands, top players, and other important information. It is also worth looking into the user reviews of top apps on the market. This will allow you to create a better product.  

Select the Right Platform

  You can make your application compatible with both iOS and Android platforms. If you are on a tight budget, you can develop only an iOS or Android app. You can then improve your service to make it compatible with other platforms.  

Hiring an App Development Company

  A reliable and trustworthy app development company can ensure your app has all the latest functionality and features within the deadlines.   Top mobile app development companies comprise developers, UX/UI designers, project managers, market specialists, and app developers. They offer valuable suggestions and always take into consideration your vision. Access to the latest technologies and industry knowledge is also available.  

Build MVP

  You can validate your app idea by developing a minimum viable product (MVP) to help you save money. Ask your app development company for the list of must-have features and key USPs, and then create an app.  

Try Your App

  When developing apps for your business, testing is another important step. Everything, from app performance and user experience to content, should be tested. Testing is a great way to reduce development time and costs, find bugs, and improve your reputation as a service provider.  

Submit an App to Stores

  After you are satisfied with the app's testing, your app can be submitted to the Apple App Store or Google Play Store. You must follow the Apple and Google developer guidelines when publishing apps on the App Store/Play Store. You must also align your monetization model to their requirements.  

Track and Launch

  After your app is published on the app store, you should track its performance using the in-app analytics tools developed during the development phase. Also, update the app to address user concerns and requests.   This was the best way to start your app development. Now it is time to examine the business-cum revenue side of your app. Let's now look at how an app makes money.  

How Apps Make Money?

  There are many ways to monetize apps. This section will focus on the most popular revenue channels you can use to generate more revenue and increase customer value.  


  This is one of the best ways to make money with an app. This monetization model allows you to promote third-party products or services on your application and get paid in return.   Users can access basic features free of charge under this monetization model. Premium features require users to pay a fee to access them. You can also implement secondary revenue streams, such as in-app advertisements with freemium.  


  To access the app's most popular features, the user must purchase a subscription plan. This model offers many options, including monthly, yearly, and per-day subscriptions. Subscriptions can be managed through major platforms such as Google and Apple.  


  Sponsorship is about finding a sponsor that fits your niche and negotiating a compensation plan. The app can include the sponsor's brand, promote its products, or direct users to its website in return for monetary compensation.   We have been talking only about the cost of mobile app development and the associated expenses. It is time to introduce you to the best practices that will help you reduce overhead costs.  

Factors Affecting Mobile App Development Cost

  Many factors impact the cost of mobile app development. App development costs are influenced by the app's building strategy, platform compatibility, device compatibility, and app functionality, as well as security, testing, hosting, maintenance, and testing. The working business model of an enterprise is the most important factor in determining the additional cost requirements.  

Types of Business Models

  Consumers spent approximately 22.6 billion dollars on mobile apps worldwide. Additionally, more than 178 billion apps are downloaded each year. This number is expected to rise steadily to 258 Billion by 2022. These numbers indicate the staggering amount of money spent on various factors related to business app development services.   The fundamental factors, such as the type of business and the target users, are crucial to help you design your app budget. The time required to create a business app model increases with increasing sophistication. As time passes, so does the associated cost.   It is expensive if it is a customer support model. A mobile app for internal use requires fewer functionality and user experience elements than an eCommerce app. Uber's mobile software functions differ from other social media apps like Instagram and Facebook.  

App Development Team

  Apps' importance varies depending on their purpose and how they contribute to the core business function. Enterprises can create an internal team of app developers based on their app's complexity and adequacy.   Enterprises can also rely on any app development agency. There are also hundreds of independent app developers that can help businesses. These three options all provide the same service but have different throughputs. However, their turnaround times and cost are very different.   The cost of establishing an in-house team for app development can be prohibitive. It requires domain experts and creative team resources. The Project can be handed over to an outside app development company, which can benefit enterprises in many ways. An excellent app development company will have the expertise and resources to provide exceptional service. The hourly rate they charge for their services may need to be lowered.  

App Building Platform

  Based on the business model, the building platform for mobile applications would be selected. It must be available if the service requires an app on major platforms like Android and iOS. However, app development has two options, i.e., native or hybrid.   Most companies develop apps for Android and IOS with a futuristic outlook to increase their business prospects. Another category is web apps, the mobile-friendly version of websites that offer all functionality.   Hybrid apps are cheaper than native apps, for one thing. It allows you to use both a native and web app. It allows the application to run on multiple devices and cross-platform functions with a single web code. Native apps are best if you value User Experience (UX) or excellent performance.  

App Design and Function

  Based on your app's design and functionality, the app development cost can vary widely. Advanced functions must be added to the service to ensure the seamless execution of tasks and provide an improved user experience. It is essential to include a user-centric interface as well as a high-quality design.   There are two types of functional models: real-time service-based and list-based. Each model has its cost variables. The most basic and affordable model is a simple list-based app that does not require server-based services. Dynamic applications, however, require a lot of work and expense.   The more complex apps become, the more user-centric design will be essential to provide an excellent app experience. Apps that manage the content flow, payment gateways, backups of user data, and other functions require an intrinsic network operation. Apps that integrate third-party services must simplify tasks for the user. It takes more time to integrate them correctly, which can lead to increased time and cost.  

App Features and Testing

  A mobile app's primary purpose is to provide services on the user's mobile devices. The key to a successful mobile app is the seamless rendering of services through its features. Users can use the app with no confusion. This requires careful structuring of features.   Every application must also pass the testing of features to ensure smooth service. The complexity and number of features increases, so the time it takes to test and debunk them also increases.  

App Hosting and Safety

  Mobile apps can store a lot of data and allow users to exchange it in real-time. This data could include confidential transactions, user searches, or employee data. Any data breach can lead to the demise of the company. It is, therefore, vital to find a reliable app hosting provider with cutting-edge security measures.   The appropriate servers must be rented, depending on the traffic and scale of the business. Only dedicated servers with multi-layer security are recommended for uninterrupted and smooth service. It is, however, more expensive than shared hosting.  

App Maintenance

  Apps for mobile devices require regular maintenance. App developers must provide adequate technical support for the smooth operation of apps. Enterprises will need to upgrade the app functionality and integrations as the app platform evolves into more advanced technologies. It increases the costs even after the application is launched.   Enterprise-level apps need to maintain their APIs regularly to refine and improve their apps. App maintenance administrators face a difficult task in removing hidden bugs and eavesdroppers. It is a continuous process that requires monitoring and maintenance.  


  Your application's success depends on its user experience (UX) and the User Interface (UI). Creating a unique UI/UX design for your app can be difficult. This will also come with additional costs. To impress your users, you must add UI/UX components like icons, graphics, push notifications, and customization. Good design will encourage users to continue using your application and keep them coming back.  

How Can You Reduce your Mobile App Development Costs?

  Entrepreneurs and business owners can reduce the cost of developing mobile apps by applying some industry best practices and using useful tricks.   This section will examine the various steps mobile app development companies can take to lower their custom app development costs.  

Prioritize Features

  You must prioritize the features of your app when building it. To maximize your business value, it's smart to prioritize the functions of your app. The most important elements can be saved for later development stages. It is advisable to start with a minimum viable product (MVP).  

Involve Quality Assurance

  You must address bugs and other errors as soon as you can. You can detect serious bugs and problems before development begins by involving QA professionals.   You will be able to save a lot of money that could have been very expensive in the middle or end of your project.  

Future Planning

  In the future, an app built today may look entirely different. You might change features based on customer feedback if you build an MVP. Your target market may change in a new direction. This could force you to modify your product.   When creating an application, it is important to consider both short-term and longer-term goals. This will save you a lot of money over the long term.  

Outsourcing or In-House

  Choosing the right type of mobile app developer staffing structure for your project planning is important. The final decision will impact the budget, workflow structure, and product maintenance. The final decision is whether to outsource or do it in-house.   When you outsource, you have already hired a team to work on the project. The company can access a wide range of talented developers by outsourcing to a mobile app development company. This allows you to reduce office and equipment costs and streamline your internal workflow.   If you are still trying to decide which option to take for app development, check out our detailed article on outsourcing vs. in-house.  

Cross-Platform Development

  When launching an app, entrepreneurs face a dilemma: whether to launch it for iOS or Android. It is expensive to create native apps for each platform. You could only benefit from large portions of the user base on one platform if you create an app.   Cross-platform apps that can be used on both platforms are the best option. Twitter is a great example of a cross-platform mobile app. Flutter, Unity 3D, and React Native are some of the most popular technologies for creating cross-platform apps.  

Different Stages Have Different App Development Prices

  Each stage of app development comes with its own cost. Entrepreneurs should split the total charges to understand the final amount.  

Idea Process

  Despite being a unique app concept, it will likely fail to succeed in the market. This is because there needs to be more market research. Finding a unique purpose for the app and unwinding several businesses through the ideation process is important. Before you initiate the development process, there are many characteristics that an app must have. Depending on the app idea, team, time, and requirements, this stage can also be costly.  
  • On average, it ranges between $1500 and $20000.
  • The timeline can vary from 1-4 weeks to more than a full month.
  • Appreneurs should expect to spend 10-12% and 10% of their development costs on the investigation.

Mock-ups and UI UX Design

  Innovative and user-friendly app designs will have higher success rates. The app should be compelling enough to get users to use it. It will produce excellent results if the money is spent on app design. It includes the cost of tools for design, prototype, and designer.  
  • Design costs can range from $2000 up to $55000
  • The design process can take anywhere from 6 to 13 weeks. This is due in part to the expertise of team members.


  Coding is the most important stage of all the app-making processes. There are requirements for coders and management teams, as well as technologies. Its structure, functions, and screens, as well as its database, must all be managed in a single app. This requires many processes.  
  • All development steps could require spending between $8000 and 60000.
  • It takes longer than other making processes.

App Launch and Testing

  It is also important to test your app. Standardization improves the app's efficiency and success rate by ensuring that its parameters are consistent. The app would be easy to use for users. Testing should be done at multiple levels of development and even after the app is deployed. The app can also offer many opportunities after its launch.  
  • Building and testing costs $3000-$5500
  • It is impossible to know the exact time before quality assurance testing must be repeated several times.

Customization and Maintenance

  App maintenance should be performed frequently. It must be tested, customized, up-to-date, scaled, and other parameters. The app cost does not end after deployment. The app can outperform the competition with the best technologies, even though it may cost more.  
  • This stage is approximately 10-20% of the cost of building an app.

Hidden Cost Factors When Creating an Application

  Sometimes, application building can be too complex and redundant. Some facets of application building are separate from the standard stages. However, they can be costly. It is, therefore, important to be familiar with them. Here are some examples.  

IT Support Services

  Technical support is needed for mobile apps, regardless of whether they are Android or iOS. In most cases, it is optional as a part of the actual building process. This included updates to the app, iOS, and Android upgrades, as well as submissions of updates.  

Infrastructure Services

  Hosting is necessary for data management, such as when it is stored. The backup must also be secured, adding another expense. Managing data such as images, libraries, and servers for distributions is necessary.  

Operational Services

  A few communication options are available to applications, such as SMS, email, and social media. These communications can cause expenses. These services require subscriptions from third-party media that offer these attributes in mobile apps.  

App Development Costs Based on Key Features and Complexities

  A mobile app takes, on average, 3 to 6 months to create.   Complex applications can take 8-12 months before they are available. App development takes so long.   It is purely based on what features you desire in your mobile application.   You will find some of the most common features, such as user sign-in and push notifications. It won't take too much time. However, features like credit card payment, online streaming, offline mode, etc. It may take longer.   Let's look at the costs involved in developing each feature.  

Register and Login

  Are you asking users to sign up and log in to your app? This feature would be required in your app if you answered yes. Sign-up via Facebook or email is one of the most popular options.   Social login is an easy way to sign up. Users need to give access to your app to view the relevant information from their social accounts.  


  App navigation is about ensuring that users move seamlessly through your app. This determines how users navigate through the various screens and access different features. It also defines how they return to the app.   Before any development can begin, it is essential to plan the entire user flow. The foundation of mobile apps is the UI architecture.  

Push Notifications

  Push notifications are an integral part of today's mobile apps. This feature allows businesses to communicate real-time updates to their customers. You have various options: simple text notifications or those with images and action buttons.   Push notifications are essential for chat applications like WhatsApp. Notifications should be sent to the right person.  


  Mobile apps need media content. To optimize user experience, your app should include attractive images, videos, audio, and other media. Depending on the app's scope, you might need to add filters, effects, smileys, and other features.  


  Geolocation is a crucial feature for apps such as Uber, Airbnb, and restaurant apps. Business apps can use the maps feature to assist customers in finding the shop.   To enable this feature, developers may need to integrate Google Maps services into their app.  

In-app Purchases

  You want to be able to sell products and services directly from your mobile app. You will need payment gateways to accept payments.   This feature is very common and will take little time to integrate into your app.  


  This media streaming feature can be used on apps such as Netflix, Hulu, HBO GO, Twitch, and others. The scope of the feature will determine the development time and cost.   Are you looking for users to be able to access the content immediately, or would you prefer the "record and send" option that requires them to download a local file? Also, consider whether the audio or video file format is important.  

Security and Data Encryption

  Hackers and cybercriminals use advanced techniques today to steal sensitive business information and user data. Mobile apps are more vulnerable to security threats due to their increasing popularity.   The report found that over 80% can be exploited by malware to attack mobile apps. Unauthorized access to app data can be prevented by providing the necessary encryption.  

Most Popular Global Apps and Their Development Cost

  Some popular apps have revolutionized customer experience and are leading the market. These apps also have an average cost for application development.  


  Uber is a popular ridesharing app that connects riders and drivers worldwide. Customers can use the app to request a car immediately or according to their schedule. Drivers in the area will receive these requests. Uber's app development costs can run from $30,000 to $100,000.  


  Snapchat is a major social media app that has over 300 million active daily users. The popular messaging app is a pioneer in bringing augmented realities to users via filters and interactive lenses. You can also share multimedia messages that "self-destruct" within seconds. A Snapchat-like app costs between $45,000 and $100,000 on one platform and $200,000 on both.  


  WhatsApp is an instant messaging service that allows users to send messages, make instant audio/video calls, upload photos, and share videos. A messaging app such as WhatsApp can be built for an average of $30,000 to $70,000.  


  This video-sharing app is a revolution in entertainment. TikTok lets users lip-sync dialogues, re-enact favorite movie scenes, and even re-create them.   You can also use the app to add effects and filters to your images and videos. An app like TikTok can be developed for as little as $60,000 to $100,000 on one platform and up to $150,000 for a hybrid app.  


  Coursera, an e-learning platform that offers exceptional benefits, has been gaining popularity with students and teachers. It offers many distance learning options, including worldwide skill development courses and university degrees. The Coursera-like cost of developing a mobile app might be between $60,000 and $120,000  


  Netflix is the most popular media streaming site in the world. Netflix allows users to stream movies and shows at their leisure. An app like Netflix costs between $25,000 and $200,000.  

The Key Takeaway

  Many other factors go into the development cost than those listed. The descriptions and categories above can help you estimate the cost of making an app. It is hard to believe that an idea can be converted into an app. It is important to know the right investment range to make the idea a success and how much it will cost to build the app.   It is a time-consuming task to develop a mobile application You should also know that creating a successful mobile app takes special skills and experience.   An experienced technology partner must help you transform your business's ideas into a digital reality.