Interview with Ishan Gupta – CEO & Founder, RipenApps Technologies -2020
Few lines about Ishan Gupta – CEO of RipenApps Technologies
Ishan’s mission is to serve small to medium-sized companies by helping to effectively plan, execute, and outsource large portions of their marketing programs. He helps entrepreneurs, clean-tech, and software companies architect marketing departments into “profit centers” by building information products & training programs that generate revenue exceeding initial marketing costs.
From web development, brand management, creative design, strategy analysis, and much more, he likely has a way to get your project done – quickly, less costly, and more efficiently.
1. Please introduce your company and give a brief about your role within the company?
RipenApps’ team is a perfect blend of skills, innovation, passion, expertise, and obsession. We utilize our tech experience to make business processes smoother. We engage in designing and developing scalable and optimized solutions that cater to massive audiences in a competitive shell.
I am more inclined towards production quality; this enables me to remain aligned with the commitment brand ‘RipenApps’ promises “quality alongside quantity.” Also, since I have invested much of my career in product analysis, I also enjoy providing suggestions to clients that add value to their business idea and, in turn, help them enhance their revenue model and user acquisition.
2. What is your company’s business model – in-house team or third party vendors/ outsourcing?
We deliver end-to-end design and development services whether it is Mobile Application in iOS or Android or a Website. We understand this shall only be achieved once the team works in sync and each member is working towards the same objective. Hence, we always prefer to have our team in-house and work in coordination. I believe this has been a vital factor in completing projects on time and as per the satisfaction of our clients. A complete team at one place enables intact communication and coordination.
3.What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
We are a service-based design and development company, and hence we do not need to be domain-specific. Also, since we design and develop custom mobile apps, we welcome opportunities from all the domains, to name a few:
a) Healthcare & Fitness
c) Banking & Finance
f) Food & Restaurant
g) Travel & Transport
h) Social Media
i) On-Demand Services
The apps we are delivering are so liked by users that our clients have good user acquisition and retention since the beginning and hence they opt for enhancements of features and functionalities in a regular fashion, which gives us 45% client retention.
4. How much effort in terms of time goes into developing the front end and back end of a mobile app?
This also depends upon the front end and back end complexity of the system, which, in turn, is dependent on the type of solution we are planning. If the system has to maintain a fast flow of data only then front end and backend are not complex, however, if there are complex algorithms and calculations incorporated in the backend, in such cases things are different.
5.What are the key parameters to be considered before selecting the right platform for a mobile application?
Target audience, i.e. your user base is the prime attribute that needs to be understood while determining the platform for development. If your audience consists of Android users, i.e. around 70% to 80%, then you shall opt for Android first over iOS once you have seen user response.
6.Android or iOS, Native or Hybrid — which platform is best to use to build your app? What are your recommendations?
Regarding Android or iOS, as mentioned this depends upon the group of users you are developing your app for and the platform – Android or iOS – most of them use. However, eventually, it is always recommendable to scale on the second platform so as you don’t lose your users.
Regarding the technology, both Hybrid and Native have their specific advantages. Hybrid, on the one hand, costs around 25 to 30% lesser in comparison to native, whereas UI/UX while processing development in native is way better than one processed in Hybrid.
7. What is the price range (min and max) of the projects that you catered to in 2020 after COVID 19?
Working on innovative and creative ideas of our clients is more important for us and that only fuels our enthusiasm. Product cost, however, is dependent on the effort required in the development of features and functionalities involved within the project. Some ideas hardly hold that level of complexity in implementation and hence there execution cost shall be as low as 20K (in USD), however on the other side when we talk about complex structures that are being developed targeting a huge user base and would hold a high volume of transactions of data each day they can even go 400K (in USD) since they require constant up-gradations and enhancements year after year and there are dedicated teams for such products handling their specific modules.
Overall, we do not restrict ourselves to a certain price threshold. Understanding the wide diversity of the mobile app market and its product range our price range also varies from project to project.
8. Which business model do you suggest to your clients enabling them to generate revenue from mobile applications? Why?
The revenue model of an application depends exclusively on the feature set it has. So for a variety of applications, there are a variety of suggestions from our team that help our clients generate revenue. It is not only about design and development, whenever we work on a requirement, but our team also comes up with specific suggestions that help our client’s to enhance their current revenue model and even add features that help them acquire more users and further retain them so that they stay with the application for long.
9. Mention the objectives or the parameters critical in determining the time frame of developing a web app.
The primary attributes that determine the time frame of developing a mobile application are the feature set it holds. Each feature comes with its level of complexity, and collectively this establishes the delivery timeframe of a web app.
10. What are the key factors that you consider before deciding the cost of a mobile application?
The primary attribute that determines the costs of a Mobile Application is the complexity of features that are there within the application. Apart from this, there are a few other primary drivers like:
a). Architecture and API
b). The research involved
c). Business Logic
d). Technology (Native or Hybrid)
e). App Security