How to Start Using e-commerce for Your Business?

March 23, 2022 | Blog
How to Start Using e-commerce for Your Business?     Are you ready to launch your online business? Now, it is possible to sell your products or services directly online with the help of leading e-commerce solutions available out there. To top it all, the built-in marketing features of most e-commerce platforms can help businesses in driving sales and growing their outreach. For the best outcomes, it is recommended to hire services from the best e-commerce development company.  

E-commerce Roadmap – How to Start E-commerce for Your Business?

Having a dedicated online presence is reliable for any business to broaden its services to end customers who do not wish to head to the offline store. Previously, e-commerce systems were only available for some stores, and not for all. In the modern era, e-commerce is no longer a luxury. It is a must-have necessity.   Modern shoppers need and want the ability to shop from anywhere, anytime. Independent business owners –right from small-sized to mid-sized stores, might want to jump to the concept of online shopping. However, they might not be aware of how to achieve the same. As a business owner, you can think of relying on professional e-commerce application development services to start your online presence.  

Starting an E-Commerce Business

While there are significant differences in starting an e-commerce business when compared with starting a brick-and-mortar store, there are several similarities at the same time. As you wish to commence your online operations as soon as possible, here are some tips on using e-commerce for your business:  

#Research the E-Commerce Space and Identify Your Niche

  The first step of using e-commerce for any business is by performing in-depth research. For instance, you are starting a restaurant and looking for multiple locations, themes, and food options, you can scan the e-commerce space you might be interested in. You should also make decisions with respect to the specific business.   For instance, you should consider what your e-commerce business will exactly offer. Will you be selling products or services? If you are selling products, are they digital or physical? Where will you be sourcing your products? Additionally, you will also need to think about the type of business model you wish to employ –will you be offering packages, single plans, subscriptions, or anything else?   Then, you are expected to think on a broader scale about the entire process. How will you deliver the products or services to the end customers? Are there specific legal or additional regulations on the product or service that you offer?   These considerations will be integral to the launch of your e-commerce business. These will also help in creating and writing the business plan. It will offer you a better sense of your future business goals and how you will achieve them. You might also want to perform in-depth competitor research and create a space wherein you can establish your brand.  

#Select the Business Name and Legal Structure

  Once you have laid down the path for your e-commerce business, the next step is choosing a proper name. Like all other businesses, you would like to go forward with a unique name. The name that you choose should also clearly specify what your business does or delivers.   For your online presence, if the domain name is currently being used, you can think of choosing a different domain name.   The next step is concerned with choosing the legal structure for your business. The business entity that you select will have relevant financial and legal implications for e-commerce operations. Usually, you can go forward with creating a sole proprietorship, a corporation, LLC, or general partnership. There are specific merits and demerits to every business structure. Therefore, you can consult the best web development company to get relevant guidance.  

#Obtain Licenses and Permits

  When you wish to operate your e-commerce business legally within a particular city or state, you should know about obtaining licenses and permits. When you establish your e-commerce business as a general partnership or sole proprietorship, there is no requirement of registering your business with the city or state. However, for other business types, you will be required to register your business to the state while receiving a general operating license.   Usually, as most e-commerce stores are home-based, they might not require multiple business licenses –like in the case of a brick-and-mortar store. Still, you need to know about specific requirements in your area. Some additional business permits and licenses that you might consider are:   ● Construction and building permits ● Signage permits ● Sales tax permits ● Safety, healthy, and environment permits ● Trade and professional licenses for specific industries  

#Select an E-commerce Platform and Design Your Website

  To offer your business an online presence, it is imperative for you to choose a reliable e-commerce platform and start designing a website. The website is going to be the face of your business –it is what customers will see first.   Choosing the right e-commerce platform is an integral decision in your e-commerce journey. Whether you opt for an open-source platform or an all-in-one platform, the e-commerce platform is going to serve as the base for building and developing your e-commerce store.   Most e-commerce platforms allow you to create and launch your online store. Additionally, these platforms also enable you to customize the overall design, add the domain, manage inventory, receive shipment, take and deliver orders, and so more.  

#Market the E-commerce Business

  When you have prepared your products and services to promote online, you are expected to properly market your e-commerce business. There are multiple marketing strategies that you can adopt –social media ads, Google ads, word of mouth, and so more.   At its basic level, you would like to optimize the business website for Search Engine Optimization (SEO). At the same time, you should leverage the benefit of online marketing tools that come included with the e-commerce platform. As your website is up & running and you start receiving orders, you should keep a track of the marketing tactic that works the best for your e-commerce business.  

Top Types of E-Commerce Solutions You can Consider for Your Business


#B2B E-commerce

  Business-to-Business or B2B e-commerce is a type of transaction that takes place between businesses –like the one featuring a wholesaler and a manufacturer, or a retailer and a wholesaler. Business-to-business e-commerce refers to business that takes place between corporate entities rather than between a business and an individual consumer.   In a typical B2B e-commerce scenario, company websites allow parties that are interested to learn about specific products or services of the business while initiating contact. Online exchange websites for supply and products enable businesses to search for specific products or services while initiating the process of procurement with the help of e-procurement interfaces. Specialized online directories offer information about specific industries, the products, services, and companies they offer for facilitating B2B transactions.  

There are different types of B2B e-commerce models including:

  ● B2B2C –Business to business to consumer ● Wholesale ● Manufacturers ● Distributors Benefits of B2B E-commerce ● Reaching new customers ● Effective management of customers and suppliers ● Selling more to existing customers ● Improved data analytics  

#B2C E-commerce

  B2C or Business-to-Consumer also goes by the name retail e-commerce. It is a dedicated e-commerce business model involving sales between online businesses and end customers. B2C e-commerce serves to be one of the four major e-commerce business models out there.   A popular instance of B2C e-commerce is Amazon –the e-commerce giant. E-commerce sales are known to take place across the internet –apart from delivery and shipping processes. Therefore, this type of business model offers ample comfort and freedom to the sellers and the buyers for making transactions from any place, at any time. The overall increased ease of buying and selling online, in comparison to conventional sales, had made the concept of B2C e-commerce as one of the rapidly growing sectors across the global economy. B2C e-commerce is expected to make around $6.3 trillion in global sales by the time of 2024.  

Some of the different variants of B2C e-commerce business include:

  ● Online intermediaries ● Direct seller ● Advertisement-based ● Community-based ● Fee-based Benefits of B2C E-commerce ● Improved reach-out to customers ● Reduced overhead costs ● Creation of detailed customer profiles   B2C e-commerce can be essentially regarded as the online version of conventional retail stores. Here, rather than walking into a dedicated store for making a purchase, the customer is only expected to go online. Processes like placement and acceptance of orders along with payments occur over the internet.  


  There are several benefits of choosing e-commerce. The initial investment tends to be comparatively lower, you can start either small or big, and your online e-commerce store can operate 24/7 for all customers across the globe.   However, to start an e-commerce business, it is recommended to follow some important steps to be assured of the best outcomes. Taking help from a professional open source development company can offer you access to reliable website development services followed by validating support. With the right help and guidance. you can launch your e-commerce business and grow it further to accomplish your online selling goals.