The way your users will feel and what they see when they enter your website is of massive importance. It can mean the difference between getting swamped in sales and demo requests on the one hand and having only a couple of digital tumbleweeds bouncing about what was supposed to be your website’s vibrant traffic on the other. Now, enhancing user experience typically means improving the website visually, but also adding content that’s useful. To make this work in your favor in the best possible way, however, you need to strike a fine balance between the newly added content and keeping your messages and CTAs where they need to be to propel your business forward. In this article, we’re going to recommend to you some tips on how you can optimize the UX design of your eCommerce store so that you attract more customers, get more purchases or orders, and ultimately have more revenue. Without further ado, here’s the deal.