In 2021, the concept of SEO will no longer be a novelty. Anyone dealing with the digital knows that any kind of marketing strategy needs to implement SEO for true results. However, few know that Search Engine Optimization doesn’t refer strictly to Google Search. Even an Android App that’s posted in the Play Store needs strong keyword optimization for increased chances of standing out from the crowd. In this article, we’re going to analyze how to implement keywords in the Android App Store listing so that your app shows up in users’ searches. Keep in mind that we’re mainly discussing apps from less-known developers that really need to rely on keywords. A well-known developer like iSoftBet, the ones producing games like Golden Tiger and other top hits, will have an easier task due to its authority.
Start with Making a List for your Android App Keywords
Keyword research for App Store Android isn’t as straightforward as gathering keywords for Google. Everything should start with defining your main audience and putting yourself in their shoes. If you’d want to download an app with similar functionality to yours, what would you look for? It’s a great idea to use the Search function in Google Play Store and note all the suggestions you get when you start typing your phrase. Get a few iterations of the sequence of the same keywords and try to keep it as short as possible.
You can study other reviews as well as a source of inspiration for keywords. You’ll be able to spot them quite easily, since no matter how hard content writers try, they don’t always fit the sentence. And speaking of copywriters, just like you let a developer handle the Android app development, you should consider getting a professional copywriter for the Google Play Store content so that your text is friendly for users and the search engine at the same time.
Study what Keywords Competitors Used
Apps like SEMrush or SEOquake can help you study what keywords are being used by the competitors. You won’t need the exact keywords as you’re unlikely going to use identical keywords, especially if your competition already has established authority on those specific keywords. You can learn an important lesson by studying the keywords used by the competition that didn’t perform as expected. It can save you a lot of time you’d normally spend experimenting with those keywords only to find out it was a bad idea to start with.
Focus on the Metrics
We’re sure you already know how to make an Android app since you’re already reading about boosting its Google Play Store search engine results. However, not all developers are up to date with the various metrics when it comes to Android app keywords. Just like with regular SEO keywords research, you have important metrics such as ranking, search volume, competition, traffic, and many others. You can count on tools such as Mobile Action to get accurate metrics for mobile. You should focus on Search Score and Chance metrics since these deliver most of the information you need.
Search Score represents the keyword performance, and it’s represented by a value from 1 to 10. The higher this number, the bigger your chances for conversion using the given keyword. Chance, on the other hand, is the metric indicating you the chances of getting in the top 10 results for that specific keyword. Of course, the goal is to reach 100% chance, however, that can only happen after tweaking the keywords several times.
Writing the Text
Now that you have the most relevant keywords and know what your competition focuses on, it’s time to get to work and actually write the text for your app listing on Google Play Store. If you’re wondering how to add keywords to an Android app listing, you should know that it’s not the simplest process either. Like suggested above, you may want to consider getting the services of a professional copywriter. The various text fields on Google Store come with a strict character limit, and it can get complicated to fit keywords there. Here’s how a standard app listing looks like from a character limit perspective:
●App Name – 50 chars
●Short Description – 80 chars
●Long Description – 4000 chars
Besides naturally fitting the keywords into the text so that it sounds good for the human reader, you also need to make sure keyword density is at optimal levels. For Google Play this means repeating the main keywords between 3 to 5 times across the fields.
Like all SEO, optimizing your app listing on Google Play Store can feel like a continuous back and forth without notable results. However, if you’re consistent and keep tweaking the keywords, and you also get some downloads to help with your popularity, you’ll eventually get where you want. Are there any other tricks you use to boost an app listing in Play Store? Use the comments section to share your thoughts!
Thomas Glare has a background in marketing and decided to focus on writing easy-to-read articles that help people on various topics. He covers everything from technology to “How to” articles and is collaborating with several online publications to share his work. When he’s not writing new material, he’s probably on the bike as cycling is his biggest hobby.