According to Oberlo, it’s expected that the number of global digital buyers is going to hit 2.14 billion in 2021. More and more consumers are shifting to online stores to purchase goods and services; hence the ecommerce business is booming. So, if you’re thinking about building an online ecommerce website, then what are you thinking about? Hurry up and setup your own ecommerce store right now.
However, keep this in mind that just setup an ecommerce store is not enough at all. To derive sales and actually get return on your efforts of building an online store, you need to take steps to optimize your e-commerce store.
Wondering how to grow your ecommerce business? Read reading to find out some simple ecommerce website development ideas to increase your sales.
Tips for Effective E-commerce Web Development
Read down below for some effective ecommerce tactics and e commerce sales strategies for successful ecommerce website development.
1. Keep the Design Simple.
The importance of an easy to navigate and simple ecommerce website design can’t be stressed enough. Think about it yourself, would you rather choose to shop online at a store that is too complex and difficult to navigate, or the one that allows you to find the product, add it to your cart and check out easily within minutes. Obviously, the second one.
The trick for successful ecommerce website development is to keep the customers in mind. Think about it from their perspective. People like to get work done quickly, so if it’s taking them a lot of time to simply put the product into cart and check out, then they’ll probably switch to one of your competitors that offer an easy to use interface.
Also, you might want to avoid lengthy content, distracting animations, overcrowded product pages and a complicated payment procedure. Remember, the key is to keep it as simple as possible. If you are getting your website made from an ecommerce website development company, make sure to communicate this point with them.
2. Avoid Including any Hidden Prices.
One of the biggest mistakes that a lot of ecommerce websites make is that they hide the shipping charges from the customer until they are ready to checkout. This is a major reason for so many potential customers abandoning their cart at the payment gateway.
Therefore, it is an important factor to keep in mind when you are building an eCommerce store. It is best that you don’t include any hidden prices and mention the shipment/delivery charges at the top or bottom of the product page so the customers don’t have a surprise waiting for them later on.
Also, you might want to include flexible payment options at the checkout to reduce cart abandonment. Offer your customers the convenience to choose between cash on delivery, debit card payment, credit card payment, etc. to make the shopping experience better.
3. Use HD Quality Photos and Videos
What’s the whole point of shopping online if you don’t even know what the product looks like before it reaches your doorstep? Most of the customers prefer to buy from a website that provides high-quality images and videos of the products. Whereas, websites that feature blurry, outdated images are deemed to be fraudulent and scams.
Also, even if the product is worth hundreds of dollars but your website features a blurry or unclear picture of it, then chances are that your customer would think of it as a cheap, low-quality product. Since the customer can’t actually touch the product before purchasing, the presentation matters a lot.
4. Create Scarcity
A smart trick to boost ecommerce sales is to create scarcity of some products on your website. Why? Because usually what is less in number is always more in demand. When buyers notice a ‘sold out’ or ‘out of stock’ sign on a specific product, they naturally tend to think that this product is worth the money. After all, so many customers are buying it, there must be something special about this product, right?
Therefore, creating scarcity can be a smart way of boosting sales of the product. However, don’t keep the customers waiting too long, make sure the product is back in stock shortly afterwards.
5. Optimize Your E-commerce Store According to SEO Best Practices
“30.5% of all ecommerce web traffic originates from SEO.” — Raul Galera
Last but not the least, one of the most important factors that contribute to the success of an ecommerce website are the SEO practices you follow. If you are not targeting the right keywords and marketing strategies of the product, then the traffic rate is bound to fall over time.
It’s important to rank in Google’s search engine to ensure growth and sustainability of your website. Be sure to choose the right ecommerce web solution and make use of proper product labels, headings, titles, meta descriptions, etc. to improve your websites ranking.
According to a research study by Optify, “websites that are ranked number 1 will receive an average (CTR) of 36.4%; number 2 will had a CTR of 12.5%; and for number 3, it will had a CTR of 9.5%.” Therefore, be sure to follow best SEO practices to boost sales on your website.
Following the above-mentioned tips on how to increase online sales fast will help you grow your business not only in the short term, but also in the long term. Are you looking for a best ecommerce website development company that provides top-notch ecommerce development services? Get in touch with InvoZone today.