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The Building Blocks Of A Well Rounded Digital Marketing Strategy

December 22, 2022 | Blog
It's time for you to update your digital marketing strategy. But where should you begin? It's been years since your company's website was last updated. Social media accounts are established. But is it working? Although you have written blog posts, how many more can your write? Are people reading them?   Digital marketing can be confusing and complex. It is becoming more crucial than ever to be organized online, with new formats and platforms for sharing content constantly emerging.   You can spend a little time crafting a digital marketing strategy that generates a solid ROI.   Think back to the digital marketing campaign that blew your socks off. Perhaps it forced you to stop and think. Perhaps it made you laugh until you wept. It may have helped you discover the need for something you didn't even know existed. It doesn't matter how it made you feel or what you did.   digital marketing   How did that company connect with you so well? You're far too sharp to be blinded by luck!   Although we don't know what the marketers behind your favorite digital campaign did, we can guarantee that they spent considerable time researching their market and analyzing data before creating detailed strategies that would blow you away with flawless execution.  

What's a Digital Marketing Strategy?

  A digital marketing strategy is a strategy that combines different digital channels. Each channel has its own goals and plan. The execution is coordinated with other channels. Implementing the plan is the most challenging part of any initiative for many companies and digital marketers.   It can be difficult, from creating accounts to search optimization to ongoing content creation and social media management. Business need to hire digital marketing agencies to understand its nature to plan and execute digital marketing strategies.   Different types of digital marketing  
  • Pay-Per-Click: This is a marketing strategy to bring paid traffic to your website. The advertiser will pay publishers for each click on their ads.
  • Social Media This includes platforms such as Facebook, Instagram, or other social media. Businesses use these platforms to create valuable content and promote their brands. This is also where business owners can communicate directly with customers.
  • SEO: Businesses must focus on improving their website ranking to increase traffic. Your brand will grow more if your website ranks higher on Google's SERP.
  • Content Marketing: This strategy allows businesses to offer their customers valuable content rather than selling them products. Content marketing is about creating value for customers and content that will be attractive to them.
  • Video Marketing: video is the most widely used media online. Video marketing is an effective content tool that can bring in more customers for your business. Video marketing can be used in many different ways. It can be used to promote your brand or a product or show behind the scenes of your company.
  • Email Marketing: This is one of the oldest forms of digital marketing and has the highest return on investment. This involves sending personalized emails to your target audience or past customers.
 

Why is Digital Marketing More Important Than Ever?

  Global inflation levels are soaring. Inflation levels are rising worldwide. The US experienced a record 9.1% in June, a four-decade high. July and August maintained their high levels of 8.5% & 8.3%, respectively. The BoE base rate rose from 0.25% at the beginning of 2022 to 2.25% by the end of September 22nd.   The Financial Times tracker shows that inflation can also impact Europe and East Asia. Inflation knock-on effects can be felt around the globe.   Businesses must critically consider the effects of internationalization on their customers, employees, production, and services. Your digital marketing strategy is crucial for optimizing and managing your business.  

What are the Benefits of Digital Marketing?

  Digital marketing has many advantages over traditional advertising methods such as billboards, television, radio, print ads, and direct mail, billboards, TV, and radio. Digital marketing allows brands to make more of their resources and empowers customers to do business with the brand according to their terms.   Online marketing allows customers to access the information they need, even after your business closes for the night. They can email their questions anytime instead of calling during business hours. It puts your interactions in line with theirs.   Digital marketing, if done well, is the best way to establish authority and brand awareness in one of the most critical markets on Earth: The Internet. Social media allows brands to engage directly with consumers and build trust.   Digital marketing is more than just a sales tool. It's a long-term investment that will help your business grow and flourish. These are the top benefits partnering with digital marketing companies for incorporating digital strategies into your marketing plan.  

Reach

  Digital marketing is cheaper than traditional strategies and has a greater reach. Small businesses can make digital ads cost-effective if they are concerned about ad spending.   Direct mail and billboards depend on customers who live in a particular area. Radio and television require that consumers pay more attention to media formats that are becoming less popular. Online digital marketing, on the other hand, can reach everyone anywhere and even globally.   Potential customers spend a lot of time online or on mobile devices. To reach these customers, brands can use email marketing, content marketing, social media marketing, and other digital marketing channels.  

Targeting

  Analytics and digital marketing tools can be used by brands to identify customers most likely to buy their products and services. This allows them to target the right demographics and invest in the best-performing areas. A solid digital marketing strategy allows companies to use their resources better and generate greater returns on investment.  

Flexibility

  Modern digital marketing analytics tools offer real-time insight that allows businesses to adjust their digital marketing campaigns. Traditional marketing methods, on the other hand, have a sunk cost. If a campaign fails, then there's nothing that can be done. Even if a digital campaign fails, it can still be salvaged.  

Measurability

  Digital marketing channels are hardwired with all the tools brands need to measure their performance, unlike TV commercials and billboards.   It is easy to see how many clicks and impressions. It is like social media posts are generating, or how many people are visiting your website from different locations. Attribution modeling tracks a customer's first sale from their digital contact with you.   Start learning about the impact of your digital marketing campaigns on conversion rates by choosing the metrics that you are most interested in.  

Legitimacy

  Potential customers are more likely to trust businesses with an online presence that includes:  
  • Website
  • Testimonials
  • Social media accounts
  A brand's online reputation is a sign that it is trusted and established. Consumers looking for a new product or service can trust their brand.   Tip: Collaborating with social media influencers is one of the most effective ways to build your brand's reputation.  

Democratization

  When done correctly, digital marketing can help small businesses compete with large corporations. While Amazon and Walmart may be the biggest retailers, search engine relevance cannot be bought with money. Establishing relevancy through strategies such as pay-per-click advertising (PPC) and search engine optimization(SEO) is essential.  

How to Create a Well-Rounded Digital Marketing Strategy for 2023?

  It is a fact that a digital marketing campaign can be very time-consuming.  

Personas

  Everybody knows that creating personas is essential before starting a campaign. You will only have a great time if you know your target market well and all the key players. Your sales team, senior marketers, and anyone with experience dealing with customers in your industry (customer service reps or store managers, for example) should be consulted.   To better understand their backgrounds, job roles, goals, and challenges, you must create a profile that allows you to connect with them.   This is an essential aspect of your campaign buildout. The more you focus on it, the greater your chances of success. Although some of the items on this list may require less preparation and energy, personas are more important and will make or break your campaign.  

Competitive Analysis

  Sun Tzu said, "Know your enemy and yourself before you make a purchase decision." You can't afford to look at what your competitors are doing digitally.   Knowing the details of every public area of a competitor's digital marketing strategy, from blogging to social media, offer creation, and other areas will help you better understand their target audience, the content they focus on, and the places they have had the greatest success. This will help you to understand the best way to position yourself in these various media. You will be able to build a more successful and advanced campaign if you learn more about your competitors and their strategies.  

Voice & Messaging

  It is one thing to understand your competitors and personas. It's one thing to understand your competitors and personas. Another is how to connect with them in a concise way that differentiates you from the rest. Your sales team might already be able to connect with potential customers in a way that relates to their goals and challenges, but do you know how to market your content?   You can create content that converts qualified traffic into leads by taking the time to do different exercises.   Although you probably already know your company's voice, messaging, and message more is needed to put that into practice. You can use solid phrases for your sales team and yourself if you take the time to do a brain dump.  

Target Keywords

  Targeted digital marketing services are essential to successful inbound digital marketing campaigns and content creation campaigns. Are you aware of the keywords that your customers are searching for? Are you aware of the keywords you could rank for? A targeted list of keywords that are relevant and easily accessible to you for your content optimization is the best way for SEO and content creation to be as efficient and effective as possible. A realistic and detailed strategy is essential to improve your page ranking. You will improve your search engine rankings and traffic faster if you spend more time researching the most relevant keywords.  

Optimized Meta Data

  Optimizing your metadata is the first step to optimizing your target keywords before you take your newly chosen target keywords out for a spin in blog articles or site page content. What should your page titles include for search engines and site visitors? Your meta description is also essential.   Did you consider your page URL and alt text? Knowing what areas of optimization to concentrate on when you implement new keywords to optimize your website for search engines is crucial.   A document that tracks keywords and metadata will help ensure you're ticking all the boxes. It also makes it easy to track any keyword changes that might occur during your campaign. Although you might not be an SEO expert, you can at least cover the basics.  

Offer Strategy & Analysis

  Through the promotion of premium content, inbound digital marketing generates leads. This is something we all know. But what if you need to know who your resources are for or where they fit in the buyer's journey? Funnel analysis is what you do!   Knowing what content is currently on your site, what assets can be repurposed and converted into premium content, and how to best position them to educate, nurture, and convert the right leads will give you a better idea of the content need to create for your campaign.   While it can be tempting to jump right into creating an eBook for your inbound digital marketing campaign or refocusing one in progress, there are better options than this. You can better understand your assets, whether they are live on your website or available for repurposing, and you will be able to plan what to do with them.  

Lead Management Strategy

  Although creating leads is an essential milestone in inbound digital marketing, it is not the final goal. Customer creation is. How do you turn leads into customers? You manage them via various parts of your website to help them move through the buyer's journey.   It is essential to map out and detail all elements and tools available before you manage and nurture leads. This will make a massive difference in the success of your campaign.   Lead management goes beyond nurturing workflows. You have a wealth of digital marketing automation tools that can help you create complex automated systems that can convert and nurture leads in many ways. Spending more time mapping out and documenting ways to continue pushing leads through the buyer's journey will make you more successful once the automation is turned on.  

Strategy for Sales Handoff

  Leads can be significant. Qualified leads can be even more valuable than sales-ready leads. These are the best. These types of leads are generated by inbound marketing. However, it doesn't guarantee that the company can close the deal. Your sales team and digital marketing both need sales.   Marketers without sales would have a lot of ready-to-sell leads but no knowledge or experience in closing deals. Your sales team would only be able to spend a little time prospecting and cold-calling unqualified leads with your leads. Even though sales professionals may be highly skilled and knowledgeable, it is still different to contact and initiate a sale from a warm or cold inbound lead than with a cold one.   You can set the groundwork for the "closed loop reporting" your boss is begging you to do. If your sales team is committed to getting the best out of your inbound digital marketing leads, you can map out how, when, and how you will give them off.   Inbound marketing can be a powerful and effective form of lead generation, but it must be done correctly. Every connection between stakeholders in a company needs to be thoroughly mapped and approved.   Sales need to know what marketing is looking for. Marketing must understand the sales process, and sales need to see concrete proof that sales and marketing are showing ROI through tracking and reporting. You can only fully defend inbound marketing against internal doubts that may arise later in a campaign if you have covered all bases.  

Email Strategy

  You may have created that convert visitors to leads and set up nurturing workflows to automate some of the education processes for personas. However, this doesn't guarantee that every lead you receive will be qualified to speak to sales.   Different leads require different marketing elements. While some leads may contact you immediately when they are ready to buy, others may take longer to understand and compare your options thoroughly. Email marketing is an excellent option for leads who may be closer to the former.   Who are you going to target with your email marketing? What content will they receive? What content will you share with them? How often will it be sent? These are great questions to answer when building a successful email marketing campaign.   Email marketing is not an isolated strategy. Email marketing is only one tool in a complete integrated marketing campaign. It can and should be connected to many other elements you create frequently. Knowing who you are targeting with your emails, what you wish to share with them, and how often is essential.   This will allow you to create an easy but effective strategy that will result in more database engagement, fewer unsubscribes, and fewer harsh email responses.  

Social Media Strategy

  LinkedIn reports that there are a lot of social media experts. Still, very few businesses are lighting the social media fires. Social media marketing can be divided into three areas: strategy, publishing, monitoring, and engagement. The time you spend in each area makes a social campaign great.   A social media campaign that understands who it is targeting, what it shares, and how it is perceived will almost always succeed.   Social media is more than cat pictures and #ThrowbackThursdays. Knowing your target audience, their location on social media, and what they're looking for is critical. The more you understand this, the easier it will be to build a fan base and drive traffic to your website.  

Blog Strategy & Editorial Calendar

  Although everyone is blogging these days, why? Is it because people use search engines to find answers to their questions? Blogs help to showcase thought leadership in the industry. Blogs can be used as a gateway to convert qualified visitors into leads. Yes. All of them.   There are many benefits to blogging. However, the truth is that there is no secret to success in business blogging. As the competition for content creation increases on frequently asked questions related to your industry, you will need a solid strategy to make you stand out from the rest.   Blogging has become more prevalent in a saturated content environment. The action of actually blogging is put aside for topic generation and strategy. This is precisely what all the great blogs have done. It is essential to understand your target audience, what they are looking for online, and how you can make your blog more functional.  

SMART Goals

  With growth plans, it's worth implementing inbound marketing campaigns (or any other marketing campaign). While it's great to start a new campaign, it is essential to be able to track its success and show that it is (or trending towards) bringing some return on investment to the company.   Although goal setting can be challenging in a marketing campaign, it is possible to set SMART goals that will help you measure the campaign's success through reporting.   Every business owner should be held responsible for the results that they produce. You are responsible for marketing success. Before moving forward with other marketing activities, it is essential to establish SMART goals that all involved in your campaign understand, agree on, and sign off on.   Once stakeholders have agreed to them and critical members have purchased into them, you can use them to guide the marketing actions you have mapped out in the other strategies.  

The Key Takeaway

  After you have read all the building blocks, think about your favorite B2B digital marketing campaign. As their marketing team got closer to winning your business, imagine what each building block might have looked like.   Marketing is often criticized as a creative industry that spends little time on analysis, research, and strategy building. In reality, the most successful marketing campaigns were built with hundreds of hours of strategy before prospects even saw the finished product.
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