Boost Your Business with Virtual Reality Production September 24, 2020 | Blog

Boost Your Business with Virtual Reality Production


Virtual Reality (VR) is the process of creating make-believe or simulated reality to create a unique experience. Virtual Reality was initially used in the world of gaming to make games more enjoyable and create an immersive experience for gamers. It later began to be used in the field of entertainment. The use of VR has now increased, and it is being used by businesses for marketing purposes. A business can create a video to promote its brand/products. This is a common strategy used for a long time. Now business videos can be made more effective through the use of virtual reality.


Virtual reality can be used for different applications. Businesses of different types can use VR to provide an enhanced experience for their customers. Its applications range from entertainment to education and healthcare to defense. In each of these industry sectors, Virtual Reality can be used effectively to add value to those who are part of the processes.



Virtual Realty


Let’s first examine the Applications of Virtual Reality in Business.


Commercial Business


The retail business, E-commerce in particular can effectively use Virtual reality. It can allow a customer to get a better experience of viewing a product before purchasing. A VR video can be more attractive for a customer and helps in getting a realistic 3D view of the product. This can be even more effective when the product being sold is clothes, cars, or real estate. A customer can sit in his own home and experience the product in an immersive way.


For example, a real estate agent can showcase a property using VR. This allows the customer to get an immersive experience of the property without actually physically visiting the property. Commercial businesses can market their products effectively using a video made from Virtual Reality. It can save time and money for both the organization and the customers.


Hospitality Sector


The hospitality sector is one area where VR can be highly effective. A tourist can visit the Seven Wonders of the World without even stepping out of his house. A VR video application can allow a tourist to visit tourist spots without traveling. A visit to a museum is now easy thanks to VR. Apart from tourism, hotels and resorts can use VR videos to showcase their facilities in a better way. A customer who wants to book a resort can view a VR video to get a better idea of how the resort looks like. This will allow the customer to decide whether to book the resort or not.


Education and Training


The education sector can effectively make use of VR to impart knowledge to students. Whether it is a school, college, or University a video made through VR can help students understand concepts. Imagine how a biology class would be with VR. Students can learn how the heart works by getting a 3D view of the heart beating and see every blood vessel clearly. This is a better learning experience than seeing pictures in a textbook.


Training is another area where VR can be used effectively. Any organization can enhance the quality of training provided to its employees through VR. A video made using VR can be effective in imparting skills. For example, operating a complicated piece of machinery can be learnt by seeing a 3D virtual reality video. This allows the trainee to get a better training experience. It also helps to enhance safety as learning by watching such an immersive video will help the trainee understand safety precautions to be taken.


Interior Design


VR is a boon for the world of interior design. An interior designer can create designs and present it effectively for customers. A real video of a customer’s home can be shot. Using VR, the interior design can be applied to create a 3D video. This video would help the customer get a clear idea about how the home would look once the design is implemented. Similarly, architects can use 3D virtual reality videos to create and present designs.




One of the most effective applications of VR is in the world of marketing. Marketers need to use innovative techniques to reach out to customers to promote their products. Making a promotional video is a great way of doing marketing. When this video is made using VR, it allows customers to get a better look at the product. An advertisement made using VR will be extremely effective.

The Mobile application development of VR is multi-fold. A business can use it to create an effective video whatever the purpose may be.


Production of VR videos


A VR video provides many benefits for a business. It is worth investing money to create a quality virtual reality video for a business application. This will be helpful in brand building and product promotion. Creating a VR video is a specialized activity and requires a professional touch. The services of a professional agency can be taken, as they would understand how to create an effective video that meets your requirements.


virtual reality

A professional agency would use the following approach to create a VR video:

  • The agency would first understand the requirements of your business. They would understand why you are creating the video and who your target audience is.
  • Based on your requirements, they would make a plan and submit it to you for approval. Once you approve the plan, they would start the production work.
  • A prototype video may be prepared to showcase how the final video would look like. The client can review this video and suggest changes.
  • Based on the prototype, actual production would start. Actual pictures and videos would be taken. Special equipment is used to capture a 360-degree
  • The VR video is then created using appropriate software. The video is edited and once post-production is done, it is shown to the client for approval.
  • On final approval, the video is released.


Virtual reality can be used by a business to boost its prospects. Working with professionals can help create a powerful VR video that can be used for effective marketing.


Author’s Bio

Justin Wong, at TrueXR offers customized Virtual Reality and Augmented Reality Solutions for your business. We use the best technology to maintain immersive content that solves your business problems perfectly in Selangor, Malaysia

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